New Teachers: How to Market Your Class

Are you a new teacher without a large online following? No problem. Many of our most successful teachers, like Jake Bartlett, had no online presence when they started teaching on Skillshare. Read below for the 5 steps we recommend taking to successfully market your class as a first-time teacher without an online presence. Remember, putting in the time to take these simple marketing steps is an important part of your success as a teacher!

New Teachers Without an Online Following

1. Email your friends, family, and colleagues. Ask your closest community to support you using your referral link. Emphasize that their support will go a long way in helping you establish credibility and kickstart your success as a teacher. When sharing your referral link, be sure to tell your friends that they’ll get access to all classes on Skillshare for just $0.99 when they sign up for Premium Membership. Use our editable email templates here to make reaching out a breeze.

2. Promote your class on social media. Announce your new class launch on your blog and email newsletter (if you have one) and on all of your social media channels - Facebook, Twitter, Instagram, Pinterest, Youtube, etc. - using your referral link. The more places you can share your class, the better (regardless of how few connections you have on these platforms). Feature an engaging image in your post or even one of your class videos. Follow up with another post a few days after your launch to remind your followers to check out your class. Check out 10 of our favorite social media posts from teachers here

3. Permanently feature your referral link on your website, blog or anywhere else you live online. Adding information about your class(es) to your website is one of the easiest ways to continually attract new students, forever. See a great example of how top teacher Teela Cunningham features her classes on her websiteand check out 5 other ways to permanently feature your class here.

4. Reach out to blogs, influencers, and organizations who might be interested. Perhaps your friends don’t share your same passion for your class topic - find people who do! Do some research to identify 5-10 blogs, organizations or even individuals with a strong social presence who you think might be interested in sharing your class with their own community. For example, illustrator and Skillshare teacher Andrew Fairclough convinced an illustration agency that he had previously worked with to feature his design class to their communityAccess an editable email template for reaching out to blogs and influencers here.

5. Consider making your class free or using a free enrollment link. You may want to consider making your class temporarily free to anyone on Skillshare regardless of whether they have a Premium Membership, or sharing a free enrollment link with your friends and family. And if your goal is to grow your Skillshare following as quickly as possible in order to monetize it with future Premium classes, you may want to make your first class free forever. Refer back to the Marketing Tools section for more details on how and why to make your class free or use a free enrollment link. 

New Teachers With an Online Following

Already have an online following? Follow these three easy steps to leverage your existing network to kickstart your class's success:

1. Email your friends, family, and colleagues. 

Ask your closest community to support you using your referral link. Emphasize that their support will go a long way in helping you establish credibility and kickstart your success as a teacher. Be sure to mention that they’ll get access to all classes on Skillshare for just $0.99 when they sign up for Premium Membership. Access our editable email templates here to make reaching out a breeze.

2. Promote your class on social media. 

Announce your new class launch on your blog (if you have one) and on all of your social media channels - Facebook, Twitter, Instagram, Pinterest, Youtube, etc. - using your referral link. The more places you can share your class, the better. Feature an engaging image in your post or even one of your class videos. Follow up with another post a few days after your launch to remind your followers to check out your class. Check out 10 of our favorite social media posts from teachers here.

3. Permanently feature your referral link on your website, blog or anywhere else you live online. Adding information about your class(es) to your website is one of the easiest ways to continually attract new students, forever. See a great example of how top teacher Teela Cunningham features her classes on her websiteand check out 5 other ways to permanently feature your class here.

4. Leverage Your Email Newsletter. One of the most impactful ways to increase your referrals is by creating an email newsletter list and emailing your subscribers directly once you publish a new class. Direct messaging paired with a simple call to action (i.e. “Take my Skillshare class for just $0.99!”) has helped a lot of teachers take their referrals to the next level. Head here to learn how to start an email following and check out the email that one of our top referrers Graham Cochrane sent to his followers here.

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