We’re seeking high-quality digital products in our most-searched topics! And, in preparation for a September marketing campaign, we’re looking for digital products on and around Procreate.
In this article:
Opportunity Overview
As we begin rolling out digital products to the Skillshare community, we’re eager to build supply of this new offering on Skillshare before our official launch, which we expect to happen in 2025. We’re open to a lot of different content for digital products, but at this early stage we’re steering teachers to our top searched terms on Skillshare because that’s where we expect to see the most interest from our audience — which may translate into a greater opportunity for revenue for you. These top-searched terms include:
- Blender
- Procreate
- Figma
- Adobe After Effects
- Adobe Illustrator
- Notion
- Drawing
- Graphic design
- Illustration
- Photography
- Watercolor
- Animation
To support this effort of building supply in high-demand areas, and our work towards making Skillshare a destination for digital products alongside classes and 1-on-1s, we’re launching the first of several campaigns to actively promote onsite content around one of these topics. For September 2024, the topic will be Procreate and Procreate Dreams. This campaign will include some promotion and inclusion of Procreate and Procreate Dreams products and content in outgoing Skillshare communications, and our intention is that it creates a halo effect of interest in Procreate digital products generally.
What We’re Looking For
For our September campaign, we’re looking for high-quality digital products that can be used with or in conjunction with Procreate or Procreate Dreams. These include, but are not exclusive to:
- Assets specifically for use in Procreate or Procreate Dreams, such as brushes, stamps, textures, fonts, and color palettes.
- Digital workbooks for learning skills and/or techniques in Procreate or Procreate Dreams.
- Any downloadable resource that is applicable to Procreate or Procreate Dreams — we’re excited to see it!
We’re especially keeping an eye out for digital products that:
- Have a clear and compelling cover image, and
- Outline a clear value proposition in the title and description.
While there aren't specific price ranges your product needs to fall within, we're eager to showcase some items that are $20+ USD. Review our pricing guidelines.
All offerings need to be clearly designated as being on or about Procreate or Procreate Dreams. “Procreate” or “Procreate Dreams” should be mentioned in the description of your content, as well as the title, if suitable.
- Make a Clear Use-Case: A clear description and reasonable pricing were key factors in increasing the likelihood that a user would purchase a Procreate brush pack over another.
- Demonstrate Value with a Tutorial: Seeing the brush in action is key for users to understand their value and proper use. To share a tutorial, consider linking to a Skillshare class — either a lesson in an existing class or a new short-form class — in the digital product description.
- Quality over Quantity: A pack of 10 brushes designated for a specific purpose is perceived to be more valuable than a variety pack of 100+ brushes when the use cases are unclear.
- Artist Credibility: Users prefer to buy brushes from artists who use them in their actual work. Link to visual examples, or a tutorial, as above.
- Show Support for Creators: Users recognize that buying brushes is a great way to support creators, even if not all packs are frequently used. So don’t be shy about sharing that a purchase supports your work as a creator!
How to Participate
Our goal is that relevant on-platform content benefits from the added focus we’ll be bringing to Procreate in September. We’re in the process of reaching out to specific teachers to partner with on promotion, but we’re eager to give visibility to all related and relevant content as we drive new traffic to Skillshare. Make sure your content is visible on Skillshare by September 1, 2024, so it can benefit from this additional traffic.
Self-promotion is also a key component to selling Digital Products: we encourage you to create your own Procreate and Procreate Dreams content for your audience on your social channels to spread the word. Be sure to tag @skillshare so it’s visible to our social teams. If it’s a fit, we’ll be resharing creator-made social content to our stories on Instagram.
Got questions? Reach out to the team at teach@skillshare.com.
The Procreate, Procreate Pocket, and Procreate Dreams trademarks, and related copyright, in both the branding and software for which the marks are used, are owned by Savage Interactive Pty Ltd and are used with authorization.