How do I categorize my digital products for Skillshare?

To ensure your digital products are visible on Skillshare, i.e. Skillshare search, you’ll need to classify each product on Superpeer using facets from Skillshare’s taxonomy. Accurately classifying your content will ensure that it is relevant to students.

For each new digital product you set up on Superpeer, you’ll be asked to:

  • Required: Select the Category and Subcategory for your product.
  • Optional: You may also select:
    • Any software or specific materials used by the digital product.
    • The related topic, i.e. Art & Illustration, for your digital product.

You can edit the classification on your digital product any time by signing in to your Superpeer account and editing the selections on the specific product.

Optimize for Discoverability

Skillshare’s search algorithm evaluates all searchable attributes of Skillshare content, including title, class description, categories, subcategories, relevant topics, software and materials facets, as well as teacher name. In addition to other factors, these details determine how a class is surfaced to users on Skillshare, i.e. how a class is ranked on Skillshare’s browse pages or in search results.

To help you fully optimize your content for discoverability, here are a few tips and reminders:

  1. Follow our recommendations for optimizing the visible elements of your content (what we call merchandising) for SEO and quality. For class-specific tips, check out Class Merchandising and SEO; the same suggestions apply for digital products and 1-on-1 Sessions too.
  2. We recommend that you leverage keywords in both your title and description. The more places the algorithm finds a match, the better the ranking will be (because it's matching more than one parameter).
  3. For all content, it doesn't matter if you tag as a subcategory as opposed to a relevant topic: as long as it's tagged in one of those places, it will appear in relevant browse pages. For example, if Graphic Design is selected as a subcategory OR a relevant topic, it will be weighted equally on the Graphic Design browse page.
It’s important to accurately classify your content to ensure that your content is relevant to students. You don’t want to “keyword stuff” your title or description or use unnatural-sounding copy, which can negatively impact your SEO ranking. Quality is important for SEO.