Skillshare Help Center

Use Visuals to Show Off Your Digital Product

Strong visuals — whether it’s a static image, a short video, or both — help your digital product stand out and build buyer confidence.

In this article:

You can now upload multiple images and embed a short video to better showcase what you’re offering. Use this space to preview what’s included, show your product in action, or highlight the results your customers can expect.

Best Practices for Visuals

  • Keep text minimal. On images, stick to just the product title and a short subtitle if needed. Make sure it’s legible on mobile.
  • Use high contrast. Ensure any text or key visuals are clear and easy to see.
  • Show, don’t tell. Whether it’s a photo, mockup, or demo video, choose visuals that demonstrate your product’s purpose and value. Videos that show your product in action are very compelling to a potential buyer.
  • Design counts. Polished, intentional design builds trust, especially with a creative audience.
  • Stay within our specs. Use our recommended dimensions for visuals:
    • Images: At least 1200×700px; no larger than 5MB
    • Videos: At least 1080p; no larger than 5MB. 

 

Procreate Brush Cover by Esther Nariyoshi.jpg

Esther Nariyoshi’s product, Realistic Procreate Colored Pencil Work Brushes, is a great example of how to use visuals the right way. The first image (which appears in search) is spot on: it's simple, eye-catching, and clear. Then she’s added a number of images that show details of each of the brushes that she's selling. Right at the end she links to a YouTube tutorial where she demos the brushes on her iPad. 

Additional Tips

  • Center your content. Keep key visuals/text in the center so nothing important gets cropped in search or on Google.
  • Test at smaller sizes. Your thumbnail may show up at 250px wide on mobile. Zoom out to make sure it still reads clearly.
  • Adding alt text helps make your product accessible and easier to find. You’ll need to do this in your image editing tool. Tips for writing alt text:
    • Go straight to the description (no need for “Image of…”).
    • Focus on what’s visually important, not every small detail.
    • Don’t repeat the caption — screen readers already include it.



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