Skillshare Help Center

Promote Your Digital Product

Getting the word out about your digital product is key to reaffirming its value with your audience and making sales.

In this article:

How Digital Products Are Discoverable on Skillshare

Digital products are a brand new offering on Skillshare and this means right now, individual offerings listed on Skillshare are visible via direct link only. You need to share the link to your digital product listing on Skillshare with your audience directly.

Discovery will be limited to start as we generate supply and build up this offering over time; our long-term goal is to work toward establishing Skillshare as a destination for digital products. For more information on what you can expect from Skillshare in the meantime for giving visibility to this new offering, check out How can students find my digital product on Skillshare?

Develop Your Promotional Messaging

How you promote your product starts with how you’re describing it to users. Start with optimizing your digital product listing, as follows:

  • Use a clear and descriptive title for your product.
  • Write a description that sells. Lean into the value proposition of your product — the value of the product, who it’s for, and how that audience will benefit — and include that in your description. Share specifically what the product includes.
  • Use a clear, compelling cover image.

Want to learn more about how to optimize your digital product on Skillshare? Review our guidelines in Create a Digital Product for Skillshare.

Having a strong value proposition for your digital product gives potential purchasers a reason to buy. Review our tips for developing a strong value proposition in our article, Plan Your 1-on-1 Session — the same guidelines apply to digital products too. Ensure the core elements of your value proposition, such as who you’re trying to target and how they will benefit, is included in any messaging you use to promote your digital product.

Where to Promote

Feel free to promote your digital product wherever you talk about your teaching and what you offer as a creator! You can:

  • Add the link to your digital product to your Skillshare profile page.
  • Mention your digital product is now available in a discussion post from your teacher profile, or in a discussion post in a relevant class.
  • Add a link to your digital product wherever you promote your teaching on Skillshare, such as your link in bio on Instagram or your email footer.
Keep in mind that a digital product is separate from a class, and while you can promote these offerings within existing classes, you can (and should!) absolutely promote it as a new, standalone offering with your audience, i.e. independent of a new class launch.

Set Up Your Profile Pages

Before you start promoting your digital product, take some time to set up your profile pages on Skillshare and Superpeer. Emphasizing your credentials and expertise is key for establishing trust and credibility with a user. Make sure you:

  • Upload a clear, well-lit profile photo to your profile — a friendly face is very impactful! Alternatively, on Superpeer, instead of a profile picture, you can upload a short introduction video, shot in vertical format. This is a great way for you to introduce yourself to your audience and your offerings.
  • Use the About section on either profile page to share a summary of your credentials, background, or any relevant experience. Links to your website and social channels are optional, but recommended!
  • Make sure the information you share is consistent across your Skillshare and Superpeer profiles.