Even in the planning stage, it can be helpful to start thinking about your class title to help focus your topic. A successful title is a “hook” that quickly summarizes what the class is about and also ensures the right students find it in Skillshare’s catalog.
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Keep in mind, however, that changing your title after launch can have an effect on how your class ranks in organic search, i.e. on Google. For more information on optimizing your class title for SEO, refer to the article Class Merchandising and SEO.
Specificity is key for making sure your class is discovered by the right students. For example, instead of “Hand Lettering,” a general and vague title that doesn’t get into specifics, a better option might be “Hand-Lettering Basics with a Brush Pen.” This title explains what the class is about, the class level, and the tool the class is focused on, in just a few words. Getting specific will also help you differentiate your class from others on the platform and keep it digestible.
Here are some examples of descriptive, catchy, and clear class titles:
- Draw Your Life: Intro to Illustrated Journaling
- Compressing .GIFs Like a Boss
- Animation Fundamentals: Rigging a Cycling Character in Cinema 4D
Test Some Title Strategies
Shaping your class title around a specific aspect of your class, such as the general topic, the project, the skill level, or your audience can be another way of sharpening your topic idea. Or try a combination of any of these!
Title Strategy 1: Broad-to-Focused
Broadly state the general topic, then zero in on specific skills, tools, and takeaways.
- Creative Coding: Animating SVG with Simple CSS Code
- Mastering Microcopy: Writing Tiny Words for Huge UX Impact
- Watercolor Magic: The Basics of Color Mixing and Color Harmony
Title Strategy 2: Project-Based
Focus on your project or what your students will learn.
- How to Design Sports Logos: Create Your Own Team Mascot
- Graphic Design for Good: Design a Personal Manifesto
- Write Your Screenplay: The Craft of Story, Structure and Script
Title Strategy 3: Skill Level
Highlight the difficulty level or scope of your class.
- Introduction to Designing Repeat Patterns in Illustrator
- Advanced Video Editing with Adobe Premiere Pro 2020
- Coding 101: Python for Beginners
Title Strategy 4: Your Audience
Directly address your target audience.
- The Designer’s Guide to Writing and Research
- Social Media for the Creative Entrepreneur: Exposure, Tips, and Pros & Cons
- Storytelling for Leaders: How to Craft Stories That Matter
- Title Capitalization Tool: Use this free online tool to convert your class and lesson titles to Title Case.
- Class Merchandising and SEO: Review this article for guidelines on optimizing your class’s title for SEO and discoverability.
- Still stuck? Email your ideas to firstname.lastname@example.org and we'll be happy to provide feedback.