Give Your Class a Title

Even in the planning stage, it can be helpful to start thinking about your class title to help focus your topic. A successful title is a “hook” that quickly summarizes what the class is about and also ensures the right students find it in Skillshare’s catalog.

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Don’t get too attached to your title in the planning stage! Once you get closer to publishing your class we encourage you to revisit your title and refine it for discoverability and SEO so it can be seen by more students.

Keep in mind, however, that changing your title after launch can have an effect on how your class ranks in organic search, i.e. on Google. For more information on optimizing your class title for SEO, refer to the article Class Merchandising and SEO.

Get Specific

Specificity is key for making sure your class is discovered by the right students. For example, instead of “Hand Lettering,” a general and vague title that doesn’t get into specifics, a better option might be “Hand-Lettering Basics with a Brush Pen.” This title explains what the class is about, the class level, and the tool the class is focused on, in just a few words. Getting specific will also help you differentiate your class from others on the platform and keep it digestible.

Here are some examples of descriptive, catchy, and clear class titles:

Test Some Title Strategies

Shaping your class title around a specific aspect of your class, such as the general topic, the project, the skill level, or your audience can be another way of sharpening your topic idea. Or try a combination of any of these!

Title Strategy 1: Broad-to-Focused

Broadly state the general topic, then zero in on specific skills, tools, and takeaways.

Title Strategy 2: Project-Based

Focus on your project or what your students will learn.

Consider how you might connect the project to your class’s value proposition within your title — phrasing is key! In other words, the value proposition isn’t just about teaching your students how to complete the project, but rather applying the skills they have learned to the project.

Title Strategy 3: Skill Level

Highlight the difficulty level or scope of your class.

Title Strategy 4: Your Audience

Directly address your target audience.