To sell a digital product on Skillshare, you first need to create one! Read on to learn what kinds of digital products we allow on Skillshare, as well as our guidelines around positioning and pricing.
In this article:
- What Digital Products We Allow on Skillshare
- How Class Resources and Digital Products Work Together
- Optimize Your Digital Product for Skillshare
- Set the Price of Your Digital Product
- Handling Usage
- Examples From the Community
What Digital Products We Allow on Skillshare
There are plenty of things you can sell as a digital product on Skillshare. They include:
- Templates, such as mockups, 3D objects, and planners.
- Creative tools, such as brushes, fonts, color palettes, filters, and presets.
- Educational products, such as guides, workbooks, and ebooks.
- Art & design files, such as completed photographs, drawings or paintings that users can either print or use digitally; illustration pieces; digital stickers; icon sets; or digital backgrounds.
A digital product on Skillshare:
- Must have a listed price — it cannot be free.
- Does not have to be exclusive to Skillshare — you can offer it for sale elsewhere.
- Consists of one or more downloadable files. Shared links are not permitted.
- Notion templates
- Canva templates
- Adobe preset files
- LUTs (Lookup Tables)
Need more help?
- Read our technical specifications for digital products in our article What are the supported file types for digital products on Skillshare?.
- Review our Content Guidelines for Digital Products for a full overview of what content we prohibit.
You'll also want to keep our In-Demand Topics list handy for ideas — the top searched terms for classes are also our current recommendations for digital products.
How Class Resources and Digital Products Work Together
We encourage you to think about class resources and digital products as separate but complementary offerings in your teaching ecosystem.
A class resource is downloadable content that teachers provide to complement class instruction (video lessons) or support students as they finish a class project. Read more about class resources.
A digital product, on the other hand, is a separate, standalone offering that a user can purchase outside of participating in your classes and to augment their learning. To ensure these offerings complement your teaching but remain distinct from any class resources you offer, on Skillshare you can:
- Promote your Superpeer-hosted digital product in a related class, either through a class discussion post (with a link to the product) or in a video lesson.
- Announce the digital product through a general announcement on your Skillshare profile.
- Post a static link to the digital product on your teacher profile page.
We don’t advise teachers to link directly to a digital resource on class description or project description pages so there's no confusion with class resources. If you do add a link to either of those pages in one of your classes, you must specify it's a paid offering. Purchasing a digital product must not be required to complete a class on Skillshare.
Optimize Your Digital Product for Skillshare
Accurately describing your digital product is an important consideration for articulating its value with potential customers. Also, it’s a factor that search engines take into consideration when ranking the content and web page. Maximize the potential visibility of your digital product by following these guidelines:
Title
Give your digital product a clear and succinct title that identifies what it offers or includes, and who your target audience is. Avoid using dates in your title to keep it evergreen.
Description
Leverage your digital product’s description to give more details on what you’re selling. Do mention what it is, and what’s included in the purchase. For example, if you’re listing an e-book or workbook, you may want to share how many pages it is, and what devices it’s compatible with.
Lean into the value proposition of what you’re offering — what people can expect in your digital product, who your target audience is, and how they will benefit from it — in your written description.
Cover Image
A clear, eye-catching image advertising your digital product is key for getting it noticed. Images should be sized at least 1200x700px and no larger than 5MB. For additional tips on how to optimize your cover image, check out Optimizing Cover Images For Your Digital Product.
Classification
When you set up your digital product you’re required to add, at minimum, a category and at least one subcategory. You may also add details about the software or materials the digital product relates to, or even relevant topics. These facets will be relevant for discoverability and findability of your digital product in Skillshare search.
Set the Price of Your Digital Product
Digital products on Skillshare must be listed with a price — you cannot offer one for free on Skillshare.
Here are some broad price ranges for different kinds of content that you might find on Skillshare:
- Single items, such as a single brush or preset: $5 to $20 USD
- Packs or bundles of related items: $25 to $100 USD
- Workbooks and ebooks: $15 to $35 USD
Review our examples to help you decide on your own pricing.
As digital products are a brand new offering on Skillshare, we will be updating these best practices as we learn more. We know each teacher and audience is different so we encourage you to explore what feels right to you. In the meantime, there are strategies you can take with pricing to help launch your digital product and establish this new offering (e.g. leverage discount codes on Superpeer).
Handling Usage
We’ve got a specific article about that! Check out How should I handle usage rights or licenses on digital products I offer on Skillshare?.
Examples From the Community
To help you develop, describe, and price your own digital product, check out these examples from other Skillshare teachers:
- Top Teacher Jeremy Mura’s Brand Strategy Deck (current price $39 USD) is a slide template for “brave designers who want to be strategic with their design decisions.” Jeremy clearly outlines in the digital product description who the template is for, and what’s included.
- Top Teacher The Artmother offers an extended brush set (current price €13) of 45 different liners, shaders, and texture brushes for drawing on the iPad.
- Top Teacher Rich Armstrong’s creativity workbook (current price $15 USD) is a 60-page workbook that guides readers through a 10-day creativity challenge.
Ready to list your digital product? Head to How can I sell a digital product on Skillshare? for step-by-step instructions.